News Release

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Agni Jewels personify the brand theme  - ‘Jewellery as unique as you’ – the uniqueness that come through actively exploring one’s own versatility and stretching one’s limits, and in that journey, each time magically discovering a new you.

As a jewellery brand established on 14th Jan 2004, Agni has created a distinctive identity for itself. The brand is proud to have set a number of benchmarks in the industry.

Agni introduced the entirely suave concept of CZ Gold jewellery, a total new idea in this trade. These pieces of art for the first time came with a MRP safeguarding benefit of customers all across the c0bountry. The entire range is Hallmark stamped.

The Solitaire – TNS Survey in July 2005, positions Agni Jewels as the 5th largest jewellery brand in the country. This survey across Mumbai, New Delhi and Bangalore was targeted solely at women between 18-64 years with 40% of them being workingwomen. The target group was covered in and around shopping malls, banks, corporate areas and commercial zones, making the sample more relevant to the objective.

In 2005 March branded jewellery attracted excise tax causing quite a commotion in the industry. As a business house that encourages a dynamic culture of enterprise, Agni Jewels organized a special seminar to educate retailers about the new excise rules and regulations for the trade. Agni was successful in bringing the senior officers of excise department, who solved the retailers’ queries and cleared their doubts.

In the second anniversary celebrations Agni introduced “Agni Anmol Privilege Card Loyalty Program” for Jewellers.  Agni Jewels is numero uno in building a systematic distribution network with impressive league of sales professionals.

Agni Jewels not only ventured in Cubic Zirconia gold jewellery, but also scrupulously fostered it to the today’s strength. CZ gold jewellerly from Agni Jewels is an endeavor to complement your glittering lifestyle. Cubic Zirconia is the finest diamond equivalent closely matching the characteristics of a diamond and is available in every color one can think of making it a desired fashion statement.

Agni has used these matchless qualities of CZ in fusion with 18 k white and yellow gold; presenting a complete jewellery wardrobe that complements every facet of your personality – at work, when you are relaxed and while you party. Discover a tempting range of meticulously crafted necklaces, rings, earrings and pendants.

To showcase these exquisite pieces of art, Agni has opened exclusive shoplets for Agni CZ offering world-class ambience, at The Hub, Goregaon and R-Mall , Mulund in Mumbai. Agni range is also available at Shoppers Stop, Delhi Gold Souk and Shopper stop, Gurgaon. Welcome to a world of shimmer, which is a tribute to the unique, you.